User Acquisition: A Day Workshop

User Acquisition: A Day Workshop // BUSINESS 337

Hadley Harris, Ajay Kulkarni, Lauren Perkins, Joe Ziemer, Byrne Hobart, and Aaron Glazer

Tuesday, August 9th from 9:00 am to 5:30 pm. 

You have a great product... but now how do you get people using it? Not everyone experiences the overnight success of turntable.fm, Foursquare, or Facebook. In this intensive day-long workshop, you’ll learn the tools and techniques to effectively grow your user base -- and maybe even go viral.

This workshop will provide an in-depth overview of the latest user acquisition tools and techniques, as well as the guidelines you need to find the right user acquisition tool for your business. Topics to be covered include SEO, SEM, product virality, funnel and registration management, PR, community management and more.

The content is geared toward mobile and web products, and is essential for every member of a young consumer-oriented web startup as well as anyone from a larger organization looking to foster the next step their company’s user growth.

The day’s instructors bring both technology and user acquisition expertise in a variety of fields, including partnerships and affiliates, community management, PR and search.

SCHEDULE

Hadley Harris is a founding General Partner of ENIAC Ventures and Vice President of Marketing at Vlingo. Hadley has been actively working at the intersection of business and technology for more than twelve years. As Vice President of Marketing for Vlingo, the world's most popular mobile virtual assistant, Hadley leads the company’s efforts in user acquisition and monetization, driving over 10 million users of the product.

Ajay Kulkarni is a Product Manager at GroupMe, which acquired his last startup, Sensobi. Ajay was CEO/Co-founder at Sensobi, a personal CRM startup with hundreds of thousands of users in 150+ countries worldwide. Prior to Sensobi, Ajay held positions at Microsoft, 4INFO, and Citigroup. He also holds Bachelors and Masters degrees in Computer Science, both from MIT, as well as an MBA from MIT Sloan, where he founded the MIT M-Prize for Mobile Entrepreneurship.

Lauren Perkins is the founder and President of Perks Consulting and an experienced marketing and strategy expert within health/fitness and spa/beauty. Lauren’s instinctive skills for strategy, branding, marketing, and management were cultivated by her work at Nike, The Boston Globe, and Crunch Fitness. As the former Director of Marketing at Laser Cosmetica, where she drove growth with marketing, branding, and infrastructure development, Lauren leveraged her experience within the beauty and fitness industry to Perks Consulting, while creating synergy of all available marketing channels and social media platforms. .

Joe Ziemer is the senior member of the NYC TriplePoint office, is an Account Director, responsible for the overall communications strategy for a variety of global clients in the tech, e-commerce, mobile, fashion, interactive entertainment and consumer electronics industries. Prior to joining TriplePoint in 2008, Joe served as the Marketing and PR Manager for Butler University’s Clowes Hall, a 2,200 seat performing arts venue. Before joining Clowes Hall, Joe worked in business development for an online and print media property. Joe holds a BA with Honors in Media Arts with concentrations in Business and Journalism from Butler University.

Byrne Hobart is the Co-Founder & CEO of Digital Due Diligence. Most recently Director of Marketing Strategy at Blue Fountain Media, where he focused on search engine optimization and pay-per-click strategies. He has been cited by the New York Times, the National Review, the New York Observer, Radio Free Europe, Voice of Russia, and TechCrunch, and has been published in Business Insider. He spoke at Search Marketing Expo West in March of 2011 on “The Economics of Content Farms.”.

Aaron Glazer is Principal Consultant of UrbanThought, Inc., a boutique IT consulting firm specializing in quantitative research and data analysis, and is Chief Squisher for Squishable.com, a purveyor of giant round fuzzy stuffed animals..
 

Use the hashtag #gauseracquisition to ask follow-up questions and continue the conversation.

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